What is a "Link in Bio"?
If you have seen "link in bio" on Instagram or TikTok, here is what it means and why creators use it.
MinglyLink Team
Content & SEO
1 What is a link in bio?
Most social platforms only let you add one clickable link to your profile. A "link in bio" is that single link—but instead of sending people to just one place, it opens a page with multiple links to your content, products, or whatever else you want to share.
Think of it as a mini homepage for your social media presence.
2 Why use one?
- Share multiple links: Instead of changing your bio link every time you post, keep one link that shows everything.
- Track what works: See which links get the most clicks.
- Make it yours: Customize colors, fonts, and layout to match your brand.
- Make money: Add ad offers or sell your own products directly from your bio link.
3 Where people use them
Instagram made the term popular, but you'll see it on:
- TikTok
- YouTube
- X (Twitter)
Basically any platform that limits you to one link in your profile.
4 What do they look like?
Most link in bio pages show a vertical list of buttons. Some have images, videos, or social media feeds mixed in. The layout depends on the tool you use.
5 Popular tools
Linktree is the most well-known, but there are others like Beacons, Bio.link, and Lnk.bio. They all do roughly the same thing, but with different features and pricing.
6 Why we built MinglyLink
Most link in bio tools charge you a monthly fee. We thought that was backwards—you are the one bringing the traffic, so you should be the one getting paid.
MinglyLink is free to use and shares 60% of ad revenue with you. You can customize everything, track your clicks, and actually earn money from your bio link.
Compare: Linktree vs MinglyLink • Beacons vs MinglyLink • Bio.link vs MinglyLink