Below is a practical, SEO-friendly guide to what a link-in-bio is today, why it still matters, and a step-by-step playbook for building a high-converting, monetized page you can maintain in minutes.
What is a link-in-bio?
A link-in-bio is a single, mobile-friendly landing page that centralizes your most important links—website, products, newsletters, events, booking, content—so followers on platforms with limited linking can still reach everything you do. Think of it as your portable homepage for social.
But doesn’t Instagram now allow multiple links?
Yes. Since April 2023, Instagram has allowed up to five links directly in your bio. That’s helpful, but it doesn’t replace a structured, trackable link-in-bio page that organizes links, adds context, and supports analytics and conversion tracking. Threads also supports multiple links. A dedicated hub remains valuable for branding and measurement.
What about TikTok?
TikTok supports one clickable website link on eligible profiles (for example, accounts with 1000+ followers or business accounts). That makes a link-in-bio hub especially useful on TikTok, where you still get one primary external link to route people everywhere.
Why the link-in-bio still matters in 2025
- Conversion hub: One page, many outcomes—sales, leads, bookings, content discovery.
- Consistent branding: Present your identity and offers cohesively across platforms.
- Actionable analytics: UTM-tag destinations to attribute traffic and conversions in GA4.
- Faster updates: Refresh links in seconds for launches and offers.
Anatomy of a high-converting link-in-bio page
- Above-the-fold value statement: In one sentence, say who you are and what to do next.
- Primary CTA block: Feature 1–3 priority actions.
- Curated links: Group links (Shop / Content / Social / Contact). Remove anything off-goal.
- Trust & proof: Reviews, star ratings, or brand logos.
- Tracking everywhere: UTM-tag every button and link.
Pro tip: Keep your link-in-bio page lightning fast and mobile-first. Slow pages don’t convert.
Step-by-step: Build a link-in-bio that actually converts
- Define the primary outcome. Sales? Email sign-ups? Bookings?
- Map your link taxonomy. Cap at 6–12 links, top 3 above the fold.
- Write scannable labels. Verbs first: “Download the guide,” “Book 15-min intro”.
- Add UTM tagging from day one. Example:
?utm_source=instagram&utm_medium=bio&utm_campaign=sep-2025-launch. - Ship, then iterate weekly. Reorder, archive dead links, A/B test your top CTA.
Monetization & measurement: what to track
- Click-through rate (CTR) per platform and per link
- Conversion rate per destination
- Revenue per 100 clicks
- Attribution by UTM
Choosing a link-in-bio tool (quick buyer’s guide)
When evaluating tools in 2025, look for monetization built-in, transparent analytics, fast pages, simple editing, custom branding, and privacy-safe tracking.
- MinglyLink: Built so creators can monetize for free with transparent, shared conversion tracking—ideal if you want links that pay you back. Create your page.
- Linktree: Category leader with large ecosystem and templates.
- Beacons/others: Creator-friendly templates; consider performance and tracking.
Platform realities to remember
- Instagram supports up to five bio links; most clicks go to the first—make it count.
- TikTok usually offers one website link; prioritize above-the-fold actions.
- Threads supports multiple links; a consolidated hub still helps analytics and branding.
SEO for your link-in-bio page
- Indexable page with clear H1 and concise meta title/description.
- Semantic sections with descriptive subheads.
- Internal links to cornerstone content.
- Consistent naming and stable URLs.
- Measure and adapt with GA4 + UTM data.
Common mistakes to avoid
- Too many links causing choice overload.
- No clear message or value prop.
- Zero tracking with UTMs.
- Never updated—keep it aligned with current posts.
Quick start: Launch your MinglyLink in minutes
- Create your MinglyLink page.
- Add 5–10 links with verb-first labels.
- Set one primary CTA above the fold.
- Turn on monetization and transparent conversion tracking.
- UTM-tag everything; publish your MinglyLink as the first link on Instagram/Threads, and as your sole website link on TikTok.
FAQ (fast answers for searchers)
What is a link-in-bio?
A mobile-optimized landing page that curates your most important links so social followers can take action beyond the app.
Do I still need a link-in-bio if Instagram supports multiple links?
Yes. Multiple links help, but a dedicated page gives you brand control, messaging, and analytics in one place.
How do I track performance?
Use GA4 UTM parameters on every link to see which posts and platforms drive traffic and conversions.
Does saying “link in bio” hurt reach?
There’s no evidence it’s penalized. Focus on relevance, quality, and clear CTAs.
The takeaway
A link-in-bio is your portable homepage for social. Keep it focused, fast, and measurable—and, when possible, make it pay you back. That’s why we built MinglyLink: to make your life online easier and your bio link more profitable.